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Our Perspective

 
 
 
 

Omnitrak empowers you to strengthen your global brand, launch in new markets and engage new customers at home and abroad.

Our expertise spans more than 35 years of economic cycles, business trends, social shifts and changing consumer tastes.

Global business leaders in services, products and experiences rely on us to help them:

Grow Markets

Develop New Products

Increase Brand Loyalty

 

Not just data. Insight.

Not just data. Insight
 
 
 
 
 
 
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A Unique Vantage Point

Omnitrak, strategically situated in Hawaii, serves clients in Asia, the West Coast and East Coast in the course of a single business day. Because we’re based in the most ethnically diverse state in the nation, we bring an essential cultural sensitivity to everything we do.

 
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35 Years of Expertise, At Your Service.

 
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Our Solutions

 
 
 
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Grow Your Visitor Market

Every year Omnitrak interviews 150,000+ visitors from all over the globe. That’s 3 million+ visitor interviews in 20 years, more than any other research consultancy we know. We’ve asked these where they went, how much they spent, the reason for their visit and what drove those decisions. We’ve consulted for more than half of the top 10 US destinations, the most famous theme park, the world’s largest travel retailer, numerous hotel brands and Asia’s top airlines. We can help you grow your visitor market.

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U.S. travelers have been there and done that. We have the inside scoop on travelers’ there and that.

Gain deep insights into the world’s largest travel market with TraveltrakAmerica (formerly TravelsAmerica), an online tracking study of US travelers that uses survey panels to provide detailed insights to the travel industry. TraveltrakAmerica surveys 168,000 American households earch year and has talked with 1 million+ travelers over the past 6 years.

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TravelEraAsia

Asia is driving growth in travel in tourism and TravelEraAsia (TEA) is the only ongoing tracking study of overseas travelers from the top 3 outbound leisure travel markets in east Asia: Japan, South Korea and China. This syndicated research provides subscribers with insights into future leisure travel intentions, travel confidence, and economic confidence of outbound overseas travelers.

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Deeper Insights than a "Brand-Aid" Solution

Developed in 2006, Omnitrak's BrandHeart(TM) Model measures and compares competitive brand equity across industry sectors. BrandHeart assesses 14 key observable attributes which drive the strength of a trusted brand relationship.

 
 

Whether high-tech or high-touch, your brand’s emotional relationship with consumers drives brand equity.

Omnitrak illuminates your customer-decision journey with actionable insights and advanced analytical services, including:

 

 Exploratory concept development

Demand studies

Communication and market strategies

BRAND MAPPING

Brand health tracking

Marketing effectiveness

Economic impact

PRICE TRADE-OFF MODELING

TRAVEL CONFIDENCE SURVEYS

CUSTOM RESEARCH PROJECTS

Custom Analytics

Travel & Leisure

Grow Your Visitor Market

Every year, Omnitrak interviews 150,000+ visitors from around the globe. That’s 3 million+ visitor interviews in 20 years—more than any other research consultancy we know. We find out where travelers went, how much they spent, and how they made those decision. We’ve consulted for more than half of the Top 10 U.S. destinations, the most famous theme park, the world’s largest travel retailer, renowned hotel brands, and Asia’s top airlines.  We can help you grow your market.

 

TravelTrak America

U.S. travelers have been there and done that. We have the inside scoop on there and that.

Gain deep insights into the world’s largest travel market with TraveltrakAmerica (formerly TravelsAmerica), an online tracking study of U.S. travelers that uses survey panels to provide detailed insights to the travel industry. TraveltrakAmerica surveys 168,000 American households each year and has talked with 1 million+ travelers over the past 6 years.

 

TravelEraAsia

As Asian travelers return to the skies, Omnitrak’s TravelEraAsia (TEA) syndicated research provides destinations and industry stakeholders with insights to navigate the recovery of the key outbound travel markets of Japan, South Korea and China. More specifically, this research provides insights into future near-term leisure travel intentions, expected travel characteristics and a Travel Confidence Index, all benchmarked back to 2017 pre-COVID levels.

 

Brand Heart™: Deeper Insights with “Heart”

When it comes to brand-building, trust means loyalty. Consumer trust strengthens brand equity; growing brand equity increases consumers’ intent to purchase and advocate for that brand. Developed in 2006, Omnitrak’s BrandHeart™ Model measures brand equity and identifies the integrated Emotional, Quality, Product and Service factors that your company needs to communicate to enhance and grow your brand.

 
 
 

Our Clients

Selected Case Studies

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Client

The Walt Disney Company

Challenge

Following Disney’s successful entry into Japan with Tokyo Disneyland, the company sought market insight to grow its share of the family movie market there.

Solution

To help Disney find its bearings, Omnitrak conducted Disney’s first focus groups with young children in Japan, following by quantitative research with families. Guided by this customer input, Omnitrak developed a model of high-spending Disneyphiles and recommended product enhancements and segmentation strategies. This empowered Disney to grow its family audience while retaining professional female movie-goers.

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Client

GM China

Challenge

Prior to rubber hitting the road in China, the GM-SAIC joint venture needed to know which of its brands would best suit the market’s needs and compete successfully with the already established VW.

Solution

Collaborating with GM, Omnitrak crafted a product-launch strategy that modeled both brands and country of origin into the consideration set. The data-driven analysis prompted Omnitrak to recommend a Goldilocks strategy—a car not as big as Cadillac that might arouse suspicion, not as small and functional as Opel, but a golden-mean Buick infused with American tech for business buyers. GM entered the market successfully and met its goals ahead of schedule. Buick became the company’s lead brand in the international market, with the partnership opening a second plant earlier than anticipated.

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Client

DFS Global

Challenge

Travel retailer DFS needed a strategy to become the preeminent travel retailer among Chinese travelers without losing its positioning among existing Japanese customers.

Solution

After fielding research in Hong Kong, Taiwan, Singapore and Pacific Island destinations where Chinese traveled, Omnitrak identified the essential experiences that define Chinese expectations of good service.  This insight led to the creation of a new service and point-of-sale approach which targeted Chinese visitors while maintaining existing Japanese market sales.

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Client

Kamehameha Schools

Challenge

Kamehameha Schools needed to know how to best address the needs of different local communities.

Solution

To address non-response biases, Omnitrak designed a mixed internet and telephone survey to assess needs of Oahu residents. The insight from this data will be used to help regional directors develop actions plans to meet the Kamehameha School's educational objectives.

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Client

Hawaii Coffee Company

Challenge

To increase market share and customer loyalty, Hawaii Coffee Company sought to assess the strength of the Lion Coffee brand vs. other brands in the Hawaiian coffee marketplace.

Solution

Omnitrak conducted a series of focus groups and online quantitative research with Hawaii residents to uncover the thoughts and perceptions that "percolate" to the surface at the mention of the Lion brand.

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Client

Ulupono Initiative

Challenge

Ulupono Initative, a Hawaii-focused impact investment firm led by eBay founder Pierre Omidyar, sought to understand how Hawaii consumers select milk, beef, bananas, etc when grocery shopping.

Solution

Omnitrak conducted an online survey and conjoint analysis to get to the root of consumer preference for Hawaii-grown foods.

 
 
 
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Our Leadership

 
 
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The Hon. Patricia M. Loui

FOUNDER AND Chief Executive Officer

More than 35 years ago, Patricia M. Loui founded Omnitrak with a vision of building a strategic research firm that would guide companies and brands to new levels of success. Today, Pat leads a preeminent data-driven market intelligence firm that has expanded globally, particularly in the culturally diverse markets of the Pacific Rim. 

Pat’s expertise includes research, service and social marketing, and international trade. She has led major consulting projects for some of the world’s most visible brands, including General Motors, the Walt Disney Co., DFS Group and Coach.  Under Pat’s leadership, Omnitrak became the first U.S. company to conduct market research in Vietnam after suspension of sanctions, and among the first to launch studies in secondary cities in China.  

In 2011, Pat was nominated by President Barack Obama and confirmed by the U.S. Senate to the Board of Directors of the Export-Import Bank of the U.S. (EXIM). During her tenure, she led initiatives to increase U.S. exports to Asia, expand renewable energy, and support women- and minority-owned enterprises. In addition, she has worked throughout Asia in development, training and planning for the United Nations Development Programme (UNDP) and UNESCO.

Pat rejoined Omnitrak in 2016 and acquired the leading U.S. research database for tracking Americans’ domestic and international travel. She continues to focus on international development as a board member of The Asia Foundation, a nonprofit dedicated to improving lives throughout this dynamic region. 

Prior to founding Omnitrak, Loui served as Chief Marketing and Product Development Officer at Bank of Hawaii. She holds a bachelor’s degree from Northwestern University and a master’s degree in Asian Studies from the University of Hawaii earned while on a U.S. State Department grant to the East-West Center. In addition to other board-level and charitable positions, Pat serves on the fellowship committee for the Daniel K. Inouye Asia Pacific Center for Security Studies, a U.S. Department of Defense policy institute dedicated to global security.

 
 
 
 
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Chris Kam

President & COO

Chris’s deep expertise in marketing research and forecasting spans more than 25 years and covers both the public and private sectors. He leads Omnitrak’s Marketing Insights and Development team which includes statistics, analysis and reporting, data processing and consulting services.  He dives deeply into survey analytics looking for the “a-ha” insights that transform research data into a competitive advantage. Kam is especially known for travel and tourism industry research and forecasting. Prior to joining OmniTrak, he served as the Hawai‘i Visitors and Convention Bureau’s Senior Director of Market Insights from 1996 to 2016.  He is also a popular and well-regarded speaker at national trade conferences, known for delivering complex data with useful action-oriented insights as well as with a sense of humor.

 
 
 
 

Alan Ellis

EVP

Alan is responsible for data collection and field operations. He has built an outstanding reputation for consistently delivering a high quality, accurate product on-time and with excellent service. In addition to his career at OmniTrak, Ellis has served on the client side – as Research and Marketing Manager for DFS Hawaii.  In this role, he managed a pro-active customer satisfaction research program for DFS. By integrating both research and internal sales data, DFS successfully developed new products for its high value customers. Currently, Ellis successfully and strategically manages projects across all four Hawaii counties and in East Asia, and has a well-earned reputation for excellent quality control. Ellis has more than 30 years of experience in field management of data collection across multiple methodologies – from internet self-administered to telephone to in-person intercepts to complex multi-country studies.

 

Current News

Say Hello.

How may we help you? Contact us to learn more about OmniTrak's solution and to schedule a conversation about your market research needs.

  aellis@omnitrakgroup.com
  + 1 808 528 4050
  • 841 Bishop Street, Ste. 1250
    Honolulu, Hi 96813